A fiduciary advisor is legally required to put your interests above their own. A stockbroker is not. Both can be useful — but only one is built around the question of what is best for you. Here is the line between them, where it comes from, and how to tell which one you are actually talking to.
Legally required to act in your best interest at all times, paid only by you, with conflicts of interest disclosed and mitigated. Governed by the Investment Advisers Act of 1940.
Required to recommend something defensible at the time of sale (Regulation Best Interest), paid largely by commissions and product sponsors. Governed by FINRA and the Exchange Act of 1934.
Both roles are legal. Both are common. The fiduciary standard is the higher bar — but the higher bar is not always the right tool for the job. We get into when the broker side is actually a better fit further down.
Skip the marketing language. These are the dimensions that decide which standard you are protected by, what your advisor is paid for, and where you can verify them.
| Dimension | Fiduciary advisor | Broker / Reg. rep. |
|---|---|---|
| Legal standard owed to you | Fiduciary duty — must act in your best interest at all times | Regulation Best Interest — recommendation must be defensible at time of sale |
| Governing law | Investment Advisers Act of 1940 | Securities Exchange Act of 1934 + FINRA rules + Reg BI |
| How they get paid | Only by you — flat fee, hourly, or % of assets managed | Commissions on trades, product sales, 12b-1 fees, payment for order flow |
| Conflicts of interest | Must be disclosed AND mitigated | Must be disclosed; mitigation not strictly required |
| Ongoing duty to monitor your account | Continuous — duty applies as long as the relationship lasts | Only at the moment of recommendation |
| Where to verify them | SEC IAPD (adviserinfo.sec.gov) | FINRA BrokerCheck (brokercheck.finra.org) |
| Best for | Ongoing advice, planning, retirement strategy, complex situations | Self-directed, one-off trades, you know exactly what to buy |
Under the Investment Advisers Act of 1940, anyone who is paid for giving advice about securities owes a fiduciary duty to their client. The Supreme Court confirmed this in SEC v. Capital Gains Research Bureau in 1963. The duty has two parts.
The key word in both is “always.” The fiduciary standard does not turn off for the conversation where the advisor could earn a bigger commission by recommending something else. It applies to every recommendation, all the time.
A broker — formally a Registered Representative of a broker-dealer — is in the transaction business. Their core job is to help clients buy and sell securities, and they earn money when those transactions happen. That is not a slur. It is a description.
Until June 2020, brokers were governed only by FINRA Rule 2111 — the suitability rule — which required them to have a reasonable basis to believe a recommendation was suitable for the client's profile. Suitable is not the same as best. Two mutual funds could both be suitable for a 55-year-old saving for retirement. If Fund A paid the broker a 1% commission and Fund B paid 5%, suitability did not require the broker to recommend Fund A.
Regulation Best Interest, adopted in 2020, raised that bar. Reg BI requires the recommendation to be in the customer's best interest at the time it is made, considering reasonably available alternatives and the customer's profile. It is stricter than suitability. It is still not the fiduciary standard. The compensation structure of a broker — commissions on the products they sell — creates the exact conflict of interest the fiduciary standard is designed to prevent.
We run a fiduciary directory. We are not pretending the answer is always “hire a fiduciary.” There are real situations where a broker is the right call — and saying so is part of being honest with you about what each relationship actually does.
The fiduciary standard becomes the right answer the moment the relationship turns into ongoing advice — retirement planning, tax-aware investing, estate coordination, the sequencing of when to draw down which account. That is the work the standard is designed for. For everything else, a broker can be exactly the right tool.
Any of these phrases in Form ADV Part 2A Item 5, Item 10, or Item 14 mean the firm earns money from somewhere besides you. That does not make them a bad firm. It makes them not a full-time fiduciary.
Every advisor on Fiduciary Check is a fee-only fiduciary whose Form ADV has been independently reviewed against the Orange Check standard.